ISI
IMPORTANT SAFETY INFORMATION: Being a CMO may cause sudden unemployment, including in patients who beat plan. Do not take this job if you are allergic to quarterly business reviews or the phrase "let's double-click on that." Serious side effects may include plan ratchet, surprise agency reviews, a CEO whose spouse has not seen the ad, and budget reallocation to whichever brand the new CFO likes. Tell your board right away if you experience brand awareness above 90% with no increase in scripts. Most common side effects: omnichannel, synergy, and being asked about TikTok. Individual tenure may vary. This is not medical advice. It is barely marketing advice.